Airline A la Carte Introduced At Air Canada

OK, here's the menu when you fly Air Canada now:

• Want to forego collecting frequent flyer points?  You'll save $3 on a one-way flight in Tango class, the airline's cheapest fare category.
• No luggage to check?  Hey, take another $5 off your fare.
• Want a lunch?  If you buy it in advance, you'll save $2.
• Would you like a specific seat reserved in advance of your arrival at the airport?  That'll cost $15 each way. 
• If you agree not to make any changes in your reservation, take $7 off the ticket price.
• And if you're flying the more expensive Latitude class, you can spend $25 per flight for access to an Air Canada lounge.

From Ireland's Ryanair school of pricing, Air Canada's new program may well be a precusor to how things will work with US airlines, though no one has yet copied Northwest Airlines' system of charging $15 for "better" seats in coach 24 hours before each flight.