Victoria & Virgin Team Up For In-Flight Pajama Party

Wasn't that international lingerie model Selita Ebanks sauntering down the aisle of a Virgin America flight between NYC and Los Angeles in her pajamas on Wednesday night?

Indeed it was.

A cross promotion between Victoria's Secret and Virgin America produced a pajama party aboard the night flight, with passengers receiving gifts of Victoria Secret pajamas and cosmetic products.  And the cameras came out, as passengers snapped shots of Ebanks and her fellow model, Miranda Kerr.  Virgin flew a couple of dozen models from NYC to Los Angeles for the annual VS lingerie show (to be broadcast Dec. 4th on CBS), and for Flight 317 on Wednesday, VS provided the goodie bags and models as entertainment. 

This evening I board an Air India flight from Chicago to New Delhi via London.  Wonder if there will be any Victoria Secret models waltzing down our aisles?  I'm guessing not.  But the Virgin/Victoria project wasn't the first in-flight promotional event.  I remember years ago flying coast-to-coast when Dell, to promote its new, longer-lasting laptop battery, handed out laptops to everyone to demonstrate the battery could last an entire trans-continental flight.  (We didn't get to keep the laptops, unfortunately.)  And Richard Branson, founder of Virgin Atlantic, is known for his wacky promotional events when he launches new routes.  On the first Virgin London to LA flight, Branson produced a dozen models in bikins, and he showed up wearing a bathing suit, flippers as well as a mask and snorkel.